Monday, June 18, 2007

So a Pig Walks Into a Bar . . .

Tell me if you've heard this one. Trojan has a new ad campaign out -- "Evolve" -- that CBS and Fox refused to air. Why? Because the message is about pregnancy prevention, not disease prevention. Doesn't one result in the other?

The ad, which you can see here on YouTube opens to a scene of pigs in a bar trying to pick up babes (pun not intended) when one rejected pig swaggers up to the condom machine in the bathroom and is transformed into a hot guy who now gets the attention of the hot woman who had no time for pigs without protection.

So why is it OK for a Viagra ad to be about sex but not a condom ad, you might wonder? You might pose this question to CBS and Fox, who are making this a moral issue. Ads about sex? Shocking! Sadly, the condom industry lags far behind Viagra in sales. An ad selling condoms as a sexy product might just be the boost condoms need to, um, lift sales.

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