Just Add Breast Milk. Stir in Guilt.

It's official. If you don't breast feed your baby for six months, they'll be susecptible to disease, infection and obesity. So suck it up for the pucker up from your baby.

That's what the World Health Organization is trying to get across to new mothers. So, Barbara Walters, no more complaining that it is so declasse to see women flashing a boob in your face on the airplane. Men, no more whining about exposed women with babies on the street. (Even if it's fine on billboards.)

The truth is, women get guff if they breast feed, and probably worse guff when they don't, or can't, because they spend a good deal of their time at work -- 60% of young mothers are in the work force, trying to carve out a private space to pump as their breasts fill with milk when they're without their baby.

As if moms aren't already wracked with worry about their kids' health. Here's one more reason to feel bad. If you don't breast feed, you could hurt your baby for life. Like smoking or drinking when pregnant. A Public Service announcement compares a pregnant woman riding -- and being thrown from -- a mechanical bull in a bar to depriving your little one of breast milk.

"You wouldn't take risks before your baby's born," the advertisement says. "Why start after?"

Puleeze. I could see maybe not feeding your baby. That would be cruel. But not feeding your baby the boob? That's taking it a little far.

Check out the New York Times piece online today.